When it comes to your business, there are essentially a few important things to consider if you have a brand identity or not.
Simply put: your business needs a brand! It’s part of your identity. It showcases your professionalism and personality. Your brand is a fast and effective form of visual communication with the public, your potential clients!
Do you need help building your brand? Check out MDesign Media’s Graphic Design and Logo Design Services.
Does your brand have an identity?
First, consider if your Logo or Wordmark has been professionally done and is recognizable. Is it a signature design that accurately portrays the personality of your business? If it does, great! Be sure that you have variations of size, colors and transparency to use. Having multiple variations ensures you have the proper design for different purposes. A design is shown in a different transparency and color depending on its purpose. Such as presentations, letterheads, business cards, etc.
Second, consider your brand’s typeface. Your type, commonly referred to as font, is important too when it comes to your business’ brand design! These fonts will be used in all your printed materials and web pages. Is your typeface professional? Is it appropriate for what your business does? Is your font consistent throughout all your uses of text? Do you and your team like your typeface? The answer to all these questions should be yes, if you want to have a brand identity. If you answered no to any of them, then consider one of MDesign Media’s Logo Design and Stationary Packages.
With this, make sure that you don’t repeat images you have, use similar items that look and feel the same instead. If possible add a library of graphics to help you with this process. This will help you to cement your brand identity.