Tag lines are common with businesses especially the larger and more competitive ones. This is because tag lines are one of the best ways to help define a product, a service, a company or even an organization and helps them stand out from their competitors.
Having a smart tag line for your business can help you build a healthy image and it can also help reinforce that image for years to come while boosting brand recall among customers at the same time. Aside from providing the company some recall value and image, a tag line can also give your company a personality.
One example of this is the tag line by car rental company Avis. They use the tag line we try harder, and by doing so, they have managed to humanize their company while giving it an underdog appeal. This tag line is so successful that Avis still uses it at present.
If you too want a tag line for your company, remember that shorter is better. But also take note that it is not really how short your tag line is that matters, but it is how you make it short that really counts.
Making a great tag line involves just the right mix of right-brain creativity and some left-brain strategic thinking because no matter how clever your tag line is, people will not be able to recognize your company and the message you want to convey if it sends out the wrong vibes.
Make sure that you come up with a tag line that can provide instant recall and brand recognition, as these aspects are what can sustain your business for years to come.